Chevrolet’s campaign “New Year. New Roads” follows the stories of five individuals around the world as they attempt to conquer their respective fears and achieve life-changing goals. The production travelled to Dubai, Sao Paolo, Boston, Korea and Mexico to follow the stories of five individuals through a unique combination of personalized VR, 360 video and documentary production.
CONTENTED did the service production including Nils Clauss worked as Director of Photography for the Korean part of this film, documenting Mihwa’s story, who nearly drowned at age six, but dreams of overcoming her fear of the ocean and learning how to surf.
The campaign has been chosen as AD OF THE WEEK on ADWEEK
co-director TUCKER WALSH & SAM SMITH
director of photography (Korea) NILS CLAUSS
service production (Korea) CONTENTED
developed by FACEBOOK CREATIVE SHOP
lead agency THE STORY LAB
creative agency COMMONWEALTH/McCANN
media agency CARAT
client CHEVROLET
*
further info on:
Chevrolet
mssngpeces
CoMission Content
Storylab
CW McCann
Carat
Nils Clauss