The concept car Essentia embodies Korean luxury car manufacturer GENISIS’s visionary interpretation of luxury. But how can a new car brand engage with people? To answer this question BLACK SPACE created a showroom where they mix reality and fiction, letting people interact with the concept car. A person can drive a visionary car by being cut into a clip in which the 3D-animated vehicle drives the streets of New York. The result is a real person in a fictitious clip. It encounters reality when the person shares their clip in social media with friends, making them part of something bigger. This mixture of real life and fiction creates a real, divisible Essentia experience that gives people an idea of what it feels like to drive a car of the future.

a 2018 BLACK SPACE production

senior project manager XENIA LANGE
project manager LILIAN FUCHS
videographer NILS CLAUSS

further info on BLACK SPACE & GENESIS.