creativity

if … | Opening film World Congress of Architects

Being fathers of young kids ourselves, we get to see the creativity of our children up close every day. There is something precious about it. As Picasso said “Every child is an artist. The problem is how to remain an artist as we grow up.”

We felt that the best way to respond to the call for ideas from the International Union of Architects (UIA), who wanted a film to open the 2017 World Congress of Architects in Seoul, was to take the attendees back to the beginning of their own creative journeys. To take a fun look at nerdy kids, the ones who can sit for hours, even in the age of the iPad, and become engrossed in their drawings and their lego and, ok so we’re back on the screens, their Minecraft worlds. Our aim was to revisit the creative spark in it’s purest form.

We decided we could tell this story best as a kind of inquiry using talking heads interviews to lend some authority to the children’s point of view. We used these interviews along with vignettes where we took some of the kids out into the city and engaged them somehow in an architecturally related task. We were keen to include kids from different parts of the world to reflect the international make-up of the audience. Luckily Seoul has also become so much more international that we were able to find all these kids who are growing up in the city. Many of them have been in Seoul for several years, they speak Korean as well as their mother tongue and go to school with Korean kids.

Seoul as a city is also a fantastic place for architectural diversity, with a great selection of historical, traditional, functional, residential, infrastructural and contemporary constructions to explore. Thank you very much for your interest if…!

Nils Clauss & Neil Dowling from CONTENTED