Trivago had a successful American TV commercial which they needed to recreate and localise for Korea, Thailand and India. Through a series of briefs, Trivago commissioned local Genero creators in each market in 2016. Each localised film is true to the original creative, but adapted for culture and nuance using local talent and locations.
Trivago received 4 x 30 second TV commercials for Korea, Thailand, Delhi and Jaipur plus 16 x cut down and optimised assets for social media. They also received behind the scenes films for each shoot.
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release 2016
client TRIVAGO
agency GENERO
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a CONTENTED production
producer KUIOCK PARK
director, editor NILS CLAUSS, NEIL DOWLING
director of photography NILS CLAUSS
1st AC MYEONG SEONG CHOI